A multi-sensory mobile experience designed to bring Hennessy’s world of craft and culture to life.

I led the creative strategy for a traveling activation that reimagined engagement through taste, scent, and storytelling. Housed in a vivid red shipping container, the experience invited guests across five states to explore their flavor profiles through holographic cocktail lessons, fragrance pairing, and interactive play.

Each detail — from custom scent strips to creator-led cocktail stations — transformed the brand’s luxury ethos into something approachable, tactile, and human. The result was a vibrant intersection of technology, community, and craft that deepened emotional connection to the Hennessy brand.