Hennessy
Made for More Tour

Directed creative strategy for Hennessy’s traveling, multi-sensory experience that transformed a shipping container into a world of flavor, storytelling, and connection, embodying Hennessy’s balance of legacy and modern luxury.

Year
2024

Client
Hennessy

A large red shipping container with a painted scene of a cocktail drink, limes, and a bottle of Hennessy cognac, set up as an outdoor bar or art installation in a parking lot.
Two women in front of a vending machine with spirits and mixers, one selecting a drink, the other observing. The vending machine features advertisements for margarita and other cocktails.
Set of wooden golf clubs, a tennis ball basket with numbered golf balls, and two red Hennessy cups on a green putting green.

A multi-sensory mobile experience designed to bring Hennessy’s world of craft and culture to life.

Sanyu led the creative strategy for a traveling activation that reimagined engagement through taste, scent, and storytelling. Housed in a vivid red shipping container, the experience invited guests across five states to explore their flavor profiles through holographic cocktail lessons, fragrance pairing, and interactive play.

Each detail, from custom scent strips to creator-led cocktail stations, transformed the brand’s luxury ethos into something approachable, tactile, and human.

The result was a vibrant intersection of technology, community, and craft that deepened emotional connection to the Hennessy brand.