Kimeze

As brand consultant for Kimeze, a luxury eyewear label rooted in both London and Uganda, Sanyu guided the brand’s identity and positioning since its prelaunch, helping shape a story that honors heritage through modern design.

Year
2020-2021

Client
Kimeze

A woman wearing black sunglasses with rhinestones, large circular earrings, and a gold necklace, resting her head on her hand against a plain background.
Close-up of a young man with dark skin, wearing glasses and an orange shirt, against a plain white background.
Two people sitting on a yellow leather couch in a retro-style room, a man on the left wearing a red and beige sweater and black glasses, and a woman on the right with braided hair, wearing red lipstick, glasses, earrings, and a colorful off-shoulder dress.

Where heritage meets
high design.

As a consultant for Kimeze, a UK-based luxury eyewear brand with Ugandan roots, Sanyu helped shape the brand’s identity and positioning from its prelaunch phase by blending African heritage with contemporary sophistication.

Through close collaboration with the founders, we developed a narrative that honored lineage while appealing to a modern, international audience.

This distinctive storytelling has positioned Kimeze at the forefront of luxury eyewear, with cultural icons like Beyoncé and Lewis Hamilton among its early adopters.