A social storytelling strategy that turned music into community.

For Spotify’s first LOREM live event in Los Angeles, featuring artist Remi Wolf, Sanyu led social strategy designed to amplify visibility and deepen fan connection.

Through behind-the-scenes storytelling, candid party moments, and creator-led recaps, we brought the event’s raw, joyful energy to life online.

The result was a dynamic digital experience that mirrored the spirit of the LOREM playlist itself, which is genre-defying, inclusive, and alive with creativity.