A social storytelling strategy that turned music into community.

For Spotify’s first LOREM live event in Los Angeles — featuring artist Remi Wolf — I led social strategy designed to amplify visibility and deepen fan connection. Through behind-the-scenes storytelling, candid party moments, and creator-led recaps, we brought the event’s raw, joyful energy to life online.

The result was a dynamic digital experience that mirrored the spirit of the LOREM playlist itself — genre-defying, inclusive, and alive with creativity — extending the event’s cultural impact far beyond the venue.