Spotify Lorem & Friends Party

Directed social strategy for Spotify’s LOREM & Friends, an intimate live event with Remi Wolf by transforming moments of music and connection into stories that lived beyond the stage.

Year
2023

Client
Spotify

A young girl in a bright green tie-dye jacket celebrating with a large, decorated birthday cake, and the same girl in a camouflage cap making peace signs indoors.
An indoor music event with a performer and a band on stage, surrounded by seated and standing audience members, illuminated by string lights and warm lighting, with trees and green foliage.
Two young men sitting on a black couch in a room with purple curtains, featuring microphones and a music-themed wall decoration. The man on the left wears a red and white MTV cap, has a black T-shirt, gray jeans, and black sneakers. He's pointing to his head with an intense expression. The man on the right wears a black jacket, white T-shirt, black jeans, green sneakers, and a baseball cap, holding his head with both hands with an anxious look. A Modelo beer can is on the floor in front of them.

A social storytelling strategy that turned music into community.

For Spotify’s first LOREM live event in Los Angeles, featuring artist Remi Wolf, Sanyu led social strategy designed to amplify visibility and deepen fan connection.

Through behind-the-scenes storytelling, candid party moments, and creator-led recaps, we brought the event’s raw, joyful energy to life online.

The result was a dynamic digital experience that mirrored the spirit of the LOREM playlist itself, which is genre-defying, inclusive, and alive with creativity.