Building momentum, community, and commitment across New York City.

As lead strategist for Nike’s 16-week NYC Marathon Training Program, I developed a content strategy that united runners across all five boroughs — transforming preparation into a shared experience of endurance and connection.

With a tight launch window around Global Running Day, I leveraged existing creative assets to craft a cohesive, cross-channel narrative spanning social, email, and partner platforms. The campaign celebrated rhythm, resilience, and the city’s running spirit — bringing the Nike community together mile by mile.