The following projects represent past work we led or contributed to in previous roles at agencies and companies prior to founding The Lubogo Creative.
While they were created within other organizations, they reflect the same strategic thinking, creative energy, and cultural insight we bring to this current practice.
Hennessy
Made for More Tour
Directed creative strategy for Hennessy’s traveling, multi-sensory experience that transformed a shipping container into a world of flavor, storytelling, and connection, embodying Hennessy’s balance of legacy and modern luxury.
FX Clipped: Courtside Club
Spearheaded creative direction for FX Clipped: Courtside Club, a bold, sensory installation transforming the Clippers’ turbulent past into an interactive cultural experience timed with the show’s debut.
Papa Johns Papa Bowls
Directed influencer strategy for Papa Johns’ 2024 Papa Bowls relaunch, curating creators and narratives that reintroduced the product as a flavorful, feel-good alternative, aligning with the brand’s renewed focus on balance and modern eating.
Meta ADCOLOR Creator Panel
Led strategy for Meta’s “Reinvest in Us” session, curating creator partnerships and shaping a narrative that aligned with the “Double Down & Double Up” theme, celebrating diversity, equity, and inclusion in media.
Spotify
Social Strategy
As an agency partner for Spotify, I led creative strategy for social initiatives that deepened fan engagement and amplified storytelling across platforms like Instagram and TikTok.
toki mats
Creative direction and graphic design services were provided to Toki Mats to support the development of a unique, diversity-centered collection of vegan leather play mats. The project included the creation of original illustrated graphics that were translated into full-production mat designs, several of which became top sellers and repeatedly sold out due to high demand. In addition to product artwork, the engagement encompassed the buildout of marketing assets and customizable social media templates, enhancing the brand’s visual cohesion and expanding its promotional capabilities across digital channels.
Spotify
Lorem & Friends Party
Directed social strategy for Spotify’s LOREM & Friends, an intimate live event with Remi Wolf by transforming moments of music and connection into stories that lived beyond the stage.
Nike NYC Running Division
Directed creative and content strategy for Nike’s 16-week NYC Marathon Training Program social promo, building community and momentum for runners across all five boroughs.
Kimeze
As brand consultant for Kimeze, a luxury eyewear label rooted in both London and Uganda, I’ve guided the brand’s identity and positioning since its prelaunch, helping shape a story that honors heritage through modern design.
TikTok @ VidCon
Led creative strategy while closely collaborating with Design and Production to develop three immersive activations under the TikTok Galaxy umbrella, a multidimensional experience celebrating the diversity and creativity of the platform’s global community.
TikTok Black History Month Creator Party
Led creative strategy for this event in LA designed to celebrate TikTok’s Black creators while uplifting Black-owned businesses, transforming Alta restaurant into a vibrant space for creativity, culture, and community.
Zora x Zoratopia for Art Basel
Commissioned by Zora for their Zoratopia event at Art Basel, designed a series of high-impact NFT artworks and merchandise graphics that became some of the most coveted pieces of the experience. The collection sold out entirely on day one and garnered significant attention from artists, industry leaders, and celebrities, amplifying both Zora’s creative presence and the cultural visibility of blockchain-powered art. Ebby of The Lubogo Creative photographed the main event for both the historical Art Basel and Zoratopia.
Spotify
Sound Spa
Conceptualized and executed an exclusive experiential activation for wellness, beauty, and retail leaders that offered a sensory retreat amid the city’s busiest week, showcasing Spotify’s unique reach with Gen Z through sound, style, and self-care.
Spotify
Culture Next Trends Report
Led sales marketing strategy for Spotify’s Culture Next 2022 Trends Report, collaborating across teams to translate data and dialogue into a powerful cultural narrative, revealing how Gen Z uses sound to shape identity, community, and change.
Shazam
Next to Know
Conceptualized, named and launched Shazam’s editorial franchise, Next To Know, a global music discovery platform spotlighting emerging artists on the brink of mainstream success.
Smackshack Menu Rebrand
For Smack Shack, a well-loved Minneapolis restaurant group, Ebby conducted a full audit of their existing signage and menu systems to modernize and elevate the brand’s in-house experience across multiple locations. She redesigned their menus from the ground up, blending hand-illustrated elements with refined digital design to create a cohesive, upscale visual language that aligned with both brand identity and menu pricing. The final deliverables transformed their former paper mats into elevated leather-bound menu books—marking a significant aesthetic and experiential upgrade for the restaurant’s guests.