The following projects represent work I led or contributed to in previous roles at agencies and companies prior to founding The Lubogo Creative. While they were created within other organizations, they reflect the same strategic thinking, creative energy, and cultural insight I bring to my current practice,
which is now guided by deeper values of purpose, alignment, and integrity.
Hennessy
Made for More Tour
Directed creative strategy for Hennessy’s traveling, multi-sensory experience that transformed a shipping container into a world of flavor, storytelling, and connection, embodying Hennessy’s balance of legacy and modern luxury.
FX Clipped: Courtside Club
Spearheaded creative direction for FX Clipped: Courtside Club, a bold, sensory installation transforming the Clippers’ turbulent past into an interactive cultural experience timed with the show’s debut.
Papa Johns Papa Bowls
Directed influencer strategy for Papa Johns’ 2024 Papa Bowls relaunch, curating creators and narratives that reintroduced the product as a flavorful, feel-good alternative, aligning with the brand’s renewed focus on balance and modern eating.
Meta ADCOLOR Creator Panel
Led strategy for Meta’s “Reinvest in Us” session, curating creator partnerships and shaping a narrative that aligned with the “Double Down & Double Up” theme, celebrating diversity, equity, and inclusion in media.
Spotify
Social Strategy
As an agency partner for Spotify, I led creative strategy for social initiatives that deepened fan engagement and amplified storytelling across platforms like Instagram and TikTok.
Spotify
Lorem & Friends Party
Directed social strategy for Spotify’s LOREM & Friends, an intimate live event with Remi Wolf by transforming moments of music and connection into stories that lived beyond the stage.
Nike NYC Running Division
Directed creative and content strategy for Nike’s 16-week NYC Marathon Training Program social promo, building community and momentum for runners across all five boroughs.
Kimeze
As brand consultant for Kimeze, a luxury eyewear label rooted in both London and Uganda, I’ve guided the brand’s identity and positioning since its prelaunch, helping shape a story that honors heritage through modern design.
TikTok @ VidCon
Led creative strategy while closely collaborating with Design and Production to develop three immersive activations under the TikTok Galaxy umbrella, a multidimensional experience celebrating the diversity and creativity of the platform’s global community.
TikTok Black History Month Creator Party
Led creative strategy for this event in LA designed to celebrate TikTok’s Black creators while uplifting Black-owned businesses, transforming Alta restaurant into a vibrant space for creativity, culture, and community.
Spotify
Sound Spa
Conceptualized and executed an exclusive experiential activation for wellness, beauty, and retail leaders that offered a sensory retreat amid the city’s busiest week, showcasing Spotify’s unique reach with Gen Z through sound, style, and self-care.
Spotify
Culture Next Trends Report
Led sales marketing strategy for Spotify’s Culture Next 2022 Trends Report, collaborating across teams to translate data and dialogue into a powerful cultural narrative, revealing how Gen Z uses sound to shape identity, community, and change.
