Hennessy
Made for More Tour

Directed creative strategy for Hennessy’s traveling, multi-sensory experience that transformed a shipping container into a world of flavor, storytelling, and connection, embodying Hennessy’s balance of legacy and modern luxury.

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Red Coca-Cola truck driving on a highway over water, with a cloudy sky and distant hills in the background.

FX Clipped: Courtside Club

Spearheaded creative direction for FX Clipped: Courtside Club, a bold, sensory installation transforming the Clippers’ turbulent past into an interactive cultural experience timed with the show’s debut.

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Two women with braided and curly hair watching TV screens at an airport, with a neon sign in the background.

Papa Johns Papa Bowls

Directed influencer strategy for Papa Johns’ 2024 Papa Bowls relaunch, curating creators and narratives that reintroduced the product as a flavorful, feel-good alternative, aligning with the brand’s renewed focus on balance and modern eating.

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Close-up of a pizza in a black skillet with a fork lifting a slice, showing toppings like cheese, tomato, and green peppers.

Meta ADCOLOR Creator Panel

Led strategy for Meta’s “Reinvest in Us” session, curating creator partnerships and shaping a narrative that aligned with the “Double Down & Double Up” theme, celebrating diversity, equity, and inclusion in media.

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Two large vertical banners on a building wall, one black with pink upward arrows and the words "Double Down Double Up," and one pink with black text repeating "Recommit Reaffirm Reignite" and a yellow sticky note that says "Bring Your All."

Spotify
Social Strategy

As an agency partner for Spotify, I led creative strategy for social initiatives that deepened fan engagement and amplified storytelling across platforms like Instagram and TikTok.

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A pink background with various decorative stickers including hearts and stars, a silver hook with a black clip attached, and a badge or booklet cover with the text "It's Britney Bitch" and "2000" referencing Britney Spears, with additional text about her album and hit songs.

toki mats

Creative direction and graphic design services were provided to Toki Mats to support the development of a unique, diversity-centered collection of vegan leather play mats. The project included the creation of original illustrated graphics that were translated into full-production mat designs, several of which became top sellers and repeatedly sold out due to high demand. In addition to product artwork, the engagement encompassed the buildout of marketing assets and customizable social media templates, enhancing the brand’s visual cohesion and expanding its promotional capabilities across digital channels.

Colorful tables with pastel-colored cushions in yellow, white, and blue, with star, moon, and rocket-shaped wooden decorations on the blue table, on sandy ground.
Two young girls, one sitting and one crawling, on a blue mat outdoors, engaging with a small basket and toys, with dried grass on the ground.
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Young girl lying on a padded surface outdoors surrounded by colorful toy blocks.

Spotify
Lorem & Friends Party

Directed social strategy for Spotify’s LOREM & Friends, an intimate live event with Remi Wolf by transforming moments of music and connection into stories that lived beyond the stage.

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Two women on stage, one in bright green tie-dye clothing and the other in a gray blazer, sharing a moment during a performance or event, with musical instruments set up in the background and an audience watching.

Nike NYC Running Division

Directed creative and content strategy for Nike’s 16-week NYC Marathon Training Program social promo, building community and momentum for runners across all five boroughs.

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Group of runners participating in a race or marathon outdoors on a tree-lined road, smiling and wearing athletic clothing and sunglasses.

Kimeze

As brand consultant for Kimeze, a luxury eyewear label rooted in both London and Uganda, I’ve guided the brand’s identity and positioning since its prelaunch, helping shape a story that honors heritage through modern design.

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Three fashionably dressed individuals wearing sunglasses, standing against a plain wall. The two men are in beige trench coats, and the woman is in a white top with black trim, accessorized with jewelry.

TikTok @ VidCon

Led creative strategy while closely collaborating with Design and Production to develop three immersive activations under the TikTok Galaxy umbrella, a multidimensional experience celebrating the diversity and creativity of the platform’s global community.

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A decorated event space with neon lights and floral arrangements, featuring prominent TikTok branding and a galaxy-themed backdrop.

TikTok Black History Month Creator Party

Led creative strategy for this event in LA designed to celebrate TikTok’s Black creators while uplifting Black-owned businesses, transforming Alta restaurant into a vibrant space for creativity, culture, and community.

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Group of people dancing and celebrating at a lively party, with some holding drinks and taking photos.
A woman wearing sunglasses and layered jewelry, with braided hair, is illuminated by colorful neon lights in a vibrant setting.

Zora x Zoratopia for Art Basel

Commissioned by Zora for their Zoratopia event at Art Basel, designed a series of high-impact NFT artworks and merchandise graphics that became some of the most coveted pieces of the experience. The collection sold out entirely on day one and garnered significant attention from artists, industry leaders, and celebrities, amplifying both Zora’s creative presence and the cultural visibility of blockchain-powered art. Ebby of The Lubogo Creative photographed the main event for both the historical Art Basel and Zoratopia.

Bright colorful poster featuring oranges with green leaves and white flowers, and a carton of orange juice labeled "Miami Zoratopia." The poster includes various labels like "eth Juicy Vubz," "Zoratopia," and "Florida Fresh." Text on the poster reads "The Juiciest Onchain," "A Zora Product," and mentions the event "Art Basel Miami Beach 2022".
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A man with long dreadlocks wearing sunglasses, a tan shirt, and a quilted jacket, standing in a colorful nightclub or concert setting with purple and pink lighting. He is also wearing an orange cap with the words "Pray For The Hood" on it.

Spotify
Sound Spa

Conceptualized and executed an exclusive experiential activation for wellness, beauty, and retail leaders that offered a sensory retreat amid the city’s busiest week, showcasing Spotify’s unique reach with Gen Z through sound, style, and self-care.

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A panel discussion at Sound Spa event with four women seated on a stage. One woman is speaking into a microphone. The stage has pastel-colored background and yellow accents, with large screens on each side displaying the event branding. Audience members are watching and taking photos.

Spotify
Culture Next Trends Report

Led sales marketing strategy for Spotify’s Culture Next 2022 Trends Report, collaborating across teams to translate data and dialogue into a powerful cultural narrative, revealing how Gen Z uses sound to shape identity, community, and change.

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A person with a mustache and tattoos, wearing a sheer top and yellow pants, sitting cross-legged on a bed while listening to music through headphones and holding an object.

Shazam
Next to Know

Conceptualized, named and launched Shazam’s editorial franchise, Next To Know, a global music discovery platform spotlighting emerging artists on the brink of mainstream success.

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Mobile phone screen displaying a music identification app with a photo of Billie Eilish, her name, and details about her music career.

Smackshack Menu Rebrand

For Smack Shack, a well-loved Minneapolis restaurant group, Ebby conducted a full audit of their existing signage and menu systems to modernize and elevate the brand’s in-house experience across multiple locations. She redesigned their menus from the ground up, blending hand-illustrated elements with refined digital design to create a cohesive, upscale visual language that aligned with both brand identity and menu pricing. The final deliverables transformed their former paper mats into elevated leather-bound menu books—marking a significant aesthetic and experiential upgrade for the restaurant’s guests.

The following projects represent past work we led or contributed to in previous roles at agencies and companies prior to founding The Lubogo Creative.

While they were created within other organizations, they reflect the same strategic thinking, creative energy, and cultural insight we bring to this current practice.