Shazam
Next to Know
Led brand and editorial strategy for Shazam’s Next To Know, a data-driven music discovery platform spotlighting emerging artists on the rise. The initiative celebrated creative momentum by blending storytelling and analytics to champion future icons like Billie Eilish, BTS, and Jorja Smith, positioning Shazam as a cultural curator in global music discovery.
Year
2017
Client
Shazam
Amplifying rising talent and cultural discovery.
Sanyu collaborated with Product Marketing to create a platform spotlighting emerging artists destined for mainstream success.
Each month, Next To Know highlighted four breakthrough acts, categorized as Watch, Trending, or Hot, featuring future icons like Billie Eilish, BTS, Sofi Tukker, and Jorja Smith across Shazam’s app and social channels.
The initiative not only amplified new voices but also introduced fresh opportunities for brand partnerships, positioning Shazam as a cultural curator in global music discovery.
Launched in the U.S. and later expanded to the UK, Australia, and Canada, Next To Know became a defining moment in how Shazam celebrated and shaped the sound of what’s next.