Shazam
Next to Know

Led brand and editorial strategy for Shazam’s Next To Know, a data-driven music discovery platform spotlighting emerging artists on the rise. The initiative celebrated creative momentum by blending storytelling and analytics to champion future icons like Billie Eilish, BTS, and Jorja Smith, positioning Shazam as a cultural curator in global music discovery.

Year
2017

Client
Shazam

A person on stage with one hand raised, surrounded by colorful smoke, with the text 'SHAZAM next to know to' overlaying the image.
Group of nine young men, members of a K-pop band, posing together in colorful edited outfits with a dark background.
Young woman with long, curly black hair holding a microphone on stage, smiling, with dark background and colorful stage lights.

Amplifying rising talent and cultural discovery.

Sanyu collaborated with Product Marketing to create a platform spotlighting emerging artists destined for mainstream success.

Each month, Next To Know highlighted four breakthrough acts, categorized as Watch, Trending, or Hot, featuring future icons like Billie Eilish, BTS, Sofi Tukker, and Jorja Smith across Shazam’s app and social channels.

The initiative not only amplified new voices but also introduced fresh opportunities for brand partnerships, positioning Shazam as a cultural curator in global music discovery.

Launched in the U.S. and later expanded to the UK, Australia, and Canada, Next To Know became a defining moment in how Shazam celebrated and shaped the sound of what’s next.