Spotify
Sound Spa
Conceptualized and executed an exclusive experiential activation for wellness, beauty, and retail leaders that offered a sensory retreat amid the city’s busiest week, showcasing Spotify’s unique reach with Gen Z through sound, style, and self-care.
Year
2022
Client
Spotify
Where sound met serenity at
the intersection of culture
and wellness.
I conceptualized and led Spotify’s “Sound Spa”, an experiential activation at New York Fashion Week 2022 designed to engage wellness, beauty, and retail leaders through the power of audio. The space served as a sensory retreat — blending spa experiences, conversation, and cultural insight to showcase how Spotify connects Gen Z audiences through lifestyle and wellness content.
The experience featured two thought-provoking Culture Next discussions, “Hear It Out” and “Alter Ego Audio,”exploring how podcasts and music empower young audiences to express identity, find community, and navigate modern life.
A moment of calm in the chaos of Fashion Week — Sound Spa embodied Spotify’s evolution from platform to cultural curator.