TikTok Black History Month Creator Party
Led creative strategy for this event in LA designed to celebrate TikTok’s Black creators while uplifting Black-owned businesses, transforming Alta restaurant into a vibrant space for creativity, culture, and community.
Year
2023
Client
TikTok
A celebration of Black creativity, culture, and community.
For TikTok’s 2023 Black History Month Creator Party in Los Angeles, I led creative strategy to transform Alta, a Black-owned restaurant, into a living gallery of creator excellence. The event honored TikTok’s Black creators through immersive storytelling, showcasing their profiles on oversized digital displays and integrating thoughtful touchpoints from Black-owned brands and businesses.
From custom gem stations to a surprise performance by Lola Brooke, every detail reflected joy, pride, and authenticity. The result was more than a celebration — it was a statement of TikTok’s commitment to amplifying Black voices and creating spaces where creativity, culture, and community converge.