TikTok Galaxy @ VidCon

Led creative strategy while closely collaborating with Design and Production to develop three immersive activations under the TikTok Galaxy umbrella, a multidimensional experience celebrating the diversity and creativity of the platform’s global community.

Year
2023

Client
TikTok

Transforming digital creativity into a universe of connection.

At VidCon 2023, I led creative strategy for TikTok, conceptualizing and shaping three immersive activations that captured the vastness and diversity of the platform. Together with design and production teams, we brought the TikTok Galaxy to life — a multidimensional experience spanning VIP creator spaces, interactive education zones, and a high-energy closing takeover.

From a serene lounge for top creators to an interactive convention floor installation and a live DJ event in a transformed train station, each activation embodied TikTok’s creator-first spirit and boundless creativity. The result: a cohesive ecosystem that celebrated TikTok’s role as both a digital platform and a cultural movement.