TikTok Galaxy @ VidCon

Led creative strategy while closely collaborating with Design and Production to develop three immersive activations under the TikTok Galaxy umbrella, a multidimensional experience celebrating the diversity and creativity of the platform’s global community.

Year
2023

Client
TikTok

People attending TikTok booth at VidCon Anaheim 2023, with neon pink and blue lights, seating area with flowers, and display screens.
Event stage at VidCon Anaheim 2023 with TikTok branding, decorated with flowers, neon lights, and a starry sky theme, featuring a central water feature with the TikTok logo, and three display sections with digital artwork.
Night view of the Anaheim Regional Transportation Intermodal Center (ARTIC) building illuminated with colorful lights, with palm trees in front and people gathered outside.

Transforming digital creativity into a universe of connection.

At VidCon 2023, Sanyu led creative strategy for TikTok, conceptualizing and shaping three immersive activations that captured the vastness and diversity of the platform.

Together with design and production teams, we brought the TikTok Galaxy to life through a multidimensional experience spanning VIP creator spaces, interactive education zones, and a high-energy closing takeover.

From a serene lounge for top creators to an interactive convention floor installation and a live DJ event in a transformed train station, each activation embodied TikTok’s creator-first spirit and boundless creativity.

The result: a cohesive ecosystem that celebrated TikTok’s role as both a digital platform and a cultural movement.